Prof. ZHAO Hongyan

Professor

 

Prof. Zhao  has been awarded a master degree in International Relations and doctoral degree in International Journalism by the Communication University of China. From 2009 to 2011, she worked for the Renmin University of China as a post-doctoral researcher. Between 2017 and 2018, Prof. Zhao has been a visiting scholar at the University of Iowa. Her research interests cover Public Diplomacy, Political Communication, International Communication, and Global Media. Her most recent research project focuses on Mediated Public Diplomacy.

 

Email: zhaohongyan_127@uibe.edu.cn

 

Selected Books:

1. Political Communication: Theories, Carriers, Forms and Symbols (Second Author), Communication University of China Press, 2011.

2. Press Spokesperson and Media: Communication Strategies and Skills (Second Author), Communication University of China Press, 2009.

3. Contemporary World Politics, Economy and Media (First Author), Communication University of China Press, 2008.

4. Government Press Conference: History, Functions and Question-and-Answer Strategies (Sole Author), Communication University of China Press, 2007.

5. Foreign Relations of China after the Cold War (Co-author), Communication University of China Press, 2005.Conbributed chapters: “China’s Diplomacy in Korean Peninsula”, Chapter 6, pp. 232-263, “China’s Diplomacy in Middle East”, Chapter 7, pp. 264-273.

 

Selected Papers

 

The Image Semantics of Mediated Public Diplomacy: Analysis of Official Video of Embassy of the United States—Based on Faster-RCNN Technology (First Author), International Forum, No. 2, 2018.

“The Metaphor Construction in Composite Relationship of Diplomacy: Based on A Case Study of the South Korean Documentary Super China” (Sole Author), The Journal of International Communication, No. 4, 2017.

Confucius Institutes as the Public Diplomacy Strategy of China: In the Cultural and Educational Sector of Russian Federation (First Author, in English),Academic Science (Proceedings), March 2017.

Sanctions of European Union against Russia (First Author, in English), Научный руководитель, February 2017.

Psycho-pedagogical Aspects of Development of Intercultural Communication: China and Russia (First Author, in English)，Вестник МГОУ ( Proceedings), December 2016.

“The Moral Characteristics of We-media “(Second Author), Journal of Hebei University of Economics and Business (Comprehensive Edition), No. 1, 2016.

“Cultural Propagation in India’s Public Diplomacy” (First Author, in English), China International Studies, January/February 2015.

Cultural Propagation in India’s Public Diplomacy (First Author), China International Studies, January 2015.

“Analysis on the Framework of South Korea’s ‘New Public Diplomacy’ towards China” (First Author), The Journal of International Communication, No. 10, 2014.

 “An Analysis on the Development Trend of the Digital Media in the U.S.” (Second Author), Chinese Journalist, No. 7, 2014.

“A Comparative Analysis on South Korea’s Public Diplomacy towards China and China’s Public Diplomacy towards South Korea” (First Author), International Communications, No. 5, 2014.

“An Analysis on the micro-blogging of Diplomats: Communication Characteristics and Effect” (First Author), Public Diplomacy Quarterly，No. 5, 2014.

Learning and Understanding System Stability Using Illustrative Dynamic Texture Examples (Third Author, in English), IEEE Transactions on Education，Vol. 57, No. 1, February 2014.

 “Twitter Diplomacy of Foreign Embassies in China and Its Implications” (First Author), Contemporary International Relations, No. 8, 2013.

 “The Mechanism and Function of Micro-blogging Mobilization in Political Communication” (Second Author), Shandong Social Sciences, No. 5, 2013.

 “Russia’s Public Diplomacy: Bottleneck and Future Approaches” (First Author), China International Studies, No. 4, 2013.

“The Communication Bottleneck and Implication of U.S. Public Diplomacy” (First Author), Contemporary International Relations, No. 1, 2013.

 “The Application Status and Management Measures of Western Government Micro-blogging” (First Author)，Chinese Journalist, No. 12, 2012.

“A Review on the Western Studies of Political Micro-blogging” (First Author), Modern Communication, No. 12, 2012.

“An Analysis on South Korean Audiences’ Acceptance to Chinese TV play from the Perspective of Cross-cultural Dimension——Based on In-depth Interviews” (Sole Author), The Journal of International Communication, No. 10, 2012.

 “The Communication Strategies of Chicago free newspapers” (Second Author), Chinese Journalist, No. 10, 2012.

 “The International Communication Strategies of the Egyptian Journal al-Ahram” (First Author), Chinese Journalist, No. 2, 2012.

Media, Public and Government: A way to Realize TV Media’ Social Responsibility in China, Media and Education, No. 1, 2012.

“Power Network: An Analysis of Media Responsibility from the Perspective of Micro-Power Theory” (Sole Author), The Journal of International Communication, No. 12, 2011.

“An Analysis on the Two Dimensions of Diplomatic Responsibility Ethics of TV Dramas” (Sole Author), Modern Communication, No. 12, 2011.

 “Substance Is Media: Communication Status, Trend and Ethics Dilemma of the Internet of Things” (Second Author),Press Outpost, No. 1, 2011.

 “The latest Research on Charging for Online News of Newspapers in the U.S.” (First Author), Chinese Journalist, No. 12, 2010.

“A Genealogical Analysis of Media Diplomacy Research in the West” (First Author), Modern Communication, No. 11, 2010.

 “The Supervision and Investigation of Newspaper Circulation in Europe and the U.S.” (First Author), Chinese Journalist, No. 9, 2010.

“People-oriented：The Responsibility of Media in Public Diplomacy” (Second Author), Press Outpost, No. 7, 2010.

 “A Comparative Analysis on Chinese Fun Web and American HULU Web: Business Model and Living Environment” (Second Author), China Advertising, No. 7, 2010.

 “A Review on the Relations Between Chinese Media and Government in Recent Decade” (First Author), Interview，Report and Edit, No. 4, 2010.

 “An Analysis on the Development Trend of European free newspapers” (Second Author), Chinese Journalist, No. 4, 2010.

“Political Rhetoric: Wisdom of Communication in Media Diplomacy-a Framework Analysis Based on Speech Act Theory” (First Author), The Journal of International Communication, No. 3, 2010.

 “Norwegian Newspapers’ Strategies of Turning Crises into Opportunities” (First Author), Chinese Journalist, No. 12, 2009.

 “The Analysis on American Broadcasting Industry under the Financial Crisis” (Second Author), International Broadcasting, Movie and TV, No. 9, 2009.

“The Power of English Language in Network Communication and International Journalism” (First Author),in Multi-dimensional Perspective on Mass Media, Communication University of China Press, August 2009.

 “Japanese Newspapers’ Countermeasures under the Economic Crisis” (First Author), Chinese Journalist, No. 7, 2009.

“Someone Will Leave: TV Program Entertainment under the Financial Crisis” (First Author), International Advertising, No. 7, 2009.

“TV Diplomacy: A way to Construct Soft Power” (First Author), Modern Communication, No. 4, 2009.

“A Cross-cultural Interpretation of Beijing Olympic Symbols” (First Author), Contemporary Communications, No. 4, 2009.

“The Performances and Functions of Media Diplomacy in the United States” (First Author), Modern Communication, No. 2, 2008.

 “How to Improve the Aesthetic Effects of TV Dramas” (Second Author), Journal of Hebei University of Economics and Trade (Comprehensive Edition), No. 3, 2007.

 “Through the Hands of Time: The Brand Strategy of the Journal of American National Geographic” (First Author), Media, No. 10, 2005.

 “Wiki in China: Advantages and Discussions” (First Author), Media, No. 8, 2005.

 “The Review on ‘Chinese Lunar New Year’ Column of People's Daily Overseas Edition” (Sole Author), International Communications, No. 4, 2004.

 “The role of International Communication in China’s Anti-Japanese War Diplomacy” (Sole Author), Modern Communication, No. 2, 2004.

 

Projects:

1.2016 General Project of National Social Science Foundation of China: "Research on the Mechanism and Application Countermeasures of Media Public Diplomacy";

2. University of International Business and Economics 2016 project: "Research on Media Public Diplomacy in the New Media Environment";

3. University of International Business and Economics 2016 project: "Study on Classic Bibliography of Political Communication";

4. University of International Business and Economics 2016 project: "Mediating Diplomacy and Process Control";

5.2012 Youth Project of National Social Science Foundation of China: "Research on the Application Countermeasures of Chinese and Western Micro-blogs from the Perspective of Political Communication";

6.2010 Youth Fund Project: "Research on Social Responsibility Construction of TV Media from the Perspective of Political Communication";

7. Foreign Policy Research Commissioned by the Ministry of Foreign Affairs in 2014;

8. The 46th Projects funded by China Postdoctoral Science Foundation: "Research on Social Responsibility of TV Media";

9. 2005 International Cooperation Project of Korea Higher Financial Group: "Internet Communication of International Political News".

 

Courses:

International Negotiations; Public Diplomacy; Cross-cultural Communication; Strategies of Language Communication; Press Spokesman Training Practical Course; International Issues and News Report; International Relations and Global Media.