Dr. Zhao Hongyan, Professor, Doctoral Supervisor

Professor, Doctoral Supervisor, School of International Relations, University of International Business and Economics; Director, Center for Public Diplomacy and International Communication.

【Contact Information】

Office Address: Room 217, Chengxin Building, University of International Business and Economics

Email: zhaohongyan_127@uibe.edu.cn

【Education Background】

1997 - 1997 | Sichuan Normal University, Department of History, History Education | Bachelor of History

2001 - 2004 | Communication University of China, Institute of International Communication, International Relations | Master of Law

2004 - 2007 | Communication University of China, Institute of International Communication, International Journalism | Doctor of Literature

【Research Fields】

Public Diplomacy, International Communication, International Chinese Education, International Negotiation

【Courses Taught】

International Negotiation Studies;Cross-Cultural Communication Studies;Research Methods and Design in International Studies

【Presided Projects】

2024, Major Project of International Chinese Education Research, Center for Language Education and Cooperation, Ministry of Education: "Research on New Pathways for International Chinese Education to Promote Civilizational Exchange and Mutual Learning";

2016, National Social Science Fund Project: "Research on the Mechanisms and Application Strategies of Mediatized Public Diplomacy";

2012, National Social Science Fund Project: "A Comparative Study on the Utilization Strategies of Chinese and Western Microblogs from the Perspective of Political Communication";

2010, Ministry of Education Humanities and Social Sciences Research Project: "Research on the Social Responsibility Construction of Television Media from the Perspective of Political Communication";

【Representative Publications】

The Layout and Strategy of the UK's Digital Public Diplomacy Towards China, Contemporary International Relations, No. 10, 2024;

Stratification and Construction: An Analysis of China's National Identity in the Context of Great Changes Unseen in a Century, China and the World, No. 3, 2022;

The 'Small Town Model' of American People-to-People Diplomacy: A Field Study Based on the CIVIC Case, World Politics Studies, No. 2, 2021;

The Transcendence of Ethics over Morality: An Ethical Discussion of New Media Public Diplomacy, Area Studies and Global Development, No. 3, 2020;

The Metaphorical Construction of Complex Diplomatic Relationships: A Case Analysis of the South Korean Documentary 'Super China', Chinese Journal of Journalism & Communication, No. 4, 2017;

The Framework of South Korea's 'New Public Diplomacy' Towards China, Chinese Journal of Journalism & Communication, No. 10, 2014;

An Analysis of the Communication Characteristics and Effects of Diplomat Microblogs, Public Diplomacy Quarterly, No. 5, 2014;

A Glimpse into Cultural Communication in India's Public Diplomacy, International Studies, No. 6, 2014;

A Comparative Analysis of Mutual Communication in China-South Korea Public Diplomacy, International Communications, No. 5, 2014;

'Microblog Diplomacy' of Foreign Embassies in China and Its Implications, Contemporary International Relations, No. 8, 2013 (Reprinted in China Social Science Digest, No. 12, 2013);

The Communication Bottlenecks and Future Development Path of Russia's Public Diplomacy, International Studies, No. 4, 2013;

The Communication Bottlenecks of U.S. Public Diplomacy and Its Implications, Contemporary International Relations, No. 1, 2013;

A Review of Western Research on Political Microblog Communication, Modern Communication, No. 12, 2012;

The Application Status and Management Strategies of Western Government Microblogs, The Chinese Journalist, No. 12, 2012;

An Analysis of Korean Audiences' Reception of Chinese TV Dramas from an Intercultural Dimension: Based on In-depth Interviews Comparing Chinese and Korean Audiences,Chinese Journal of Journalism & Communication, No. 10, 2012;

The International Communication Experience of Egypt's Al-Ahram, The Chinese Journalist, No. 2, 2012;

Accountable to Whom? Responsible by Whom? Exploring the Realization Path of TV Media's Social Responsibility, Media and Education, No. 1, 2012;

Network of Relations: An Analysis of Media Responsibility from the Perspective of Micro-power, Chinese Journal of Journalism & Communication, No. 12, 2011;

An Analysis of the Two Dimensions of TV Drama Diplomatic Responsibility Ethics, Modern Communication, No. 12, 2011;

Latest Explorations in Online News Charging by U.S. Newspapers, The Chinese Journalist, No. 12, 2010;

The Emergence of the Marked Object: A Genealogical Analysis of Western Media Diplomacy Research, Modern Communication, No. 11, 2010;

The Monitoring and Investigation of Newspaper Circulation in Europe and America, The Chinese Journalist, No. 9, 2010;

A Review of Research on the Relationship between Media and Government in the Last 10 Years, Journalism and Writing, No. 4, 2010;

Political Rhetoric: The Communication Wisdom of Media Diplomacy—A Framing Analysis Based on Speech Act Theory, Chinese Journal of Journalism & Communication, No. 3, 2010;

The Norwegian Newspaper Industry's Strategy of Turning 'Crisis' into 'Opportunity', The Chinese Journalist, No. 12, 2009 (Reprinted in China Journalism Yearbook (2010));

Online Communication and the Dominance of English in International News, Multidimensional Perspectives on Mass Media Collection, Communication University of China Press, August 2009;

Coping Measures of the Japanese Newspaper Industry under the Crisis, The Chinese Journalist, No. 7, 2009;

Someone's Gotta Go—Alternative TV Entertainment during the Financial Crisis, International Advertising, No. 7, 2009;

TV Diplomacy: The Construction of a Soft Power, Modern Communication, No. 4, 2009;

A Cross-Cultural Interpretation of the Symbolic Signs of the Beijing Olympics, Contemporary Communications, No. 4, 2009;

The Manifestation and Role of Media Diplomacy in the United States, Modern Communication, No. 2, 2008;

The Hand Through Time—An Analysis of National Geographic Magazine's Brand Strategy, Media, No. 11, 2005;

Wiki: Are You Ready?, Media, No. 8, 2005;

Affection for Overseas Compatriots, Delivering Hometown News—A Review of People's Daily Overseas Edition's Column 'Speaking of the New Year, Talking about Reunion', International Communications, No. 4, 2004;

Key Issues in International Negotiation Teaching, Chinese Social Sciences Today, May 22, 2025;

Exploring International Cooperation Models in Cross-Cultural Negotiation Teaching: Taking the Cross-Cultural Negotiation Teaching Practice of the 'International Negotiation Studies' Course as an Example, Beijing Education, No. 12, 2020;

Innovative Exploration of Integrating Peer Learning Method into the Cultivation of Internationalized Talents in Universities, Beijing Education, No. 10, 2022;

Promoting Further Model Innovation in International Chinese Language Education, Global Times, June 4, 2024;

Making International Chinese Language Education a 'Civilizational Bond', Global Times, September 20, 2025;

Why is the enthusiasm for Chinese language education continuing to grow in the Middle East,Global Times, July 1, 2024;

'Chinese + Vocational Skills' Build a Bridge of Heart for China-Africa Cooperation (Second Author), Global Times, October 14, 2024;

Jointly Building the 'Belt and Road' to Promote High-Level Opening Up, Guangming Online - Academic Channel, November 27, 2023;

The Global Civilization Initiative: Another Important Public Good Provided to the World, Guangming Online - Academic Channel, June 12, 2023;

The Global Civilization Initiative Promotes Exchange and Mutual Learning Among Civilizations of World Countries, Chinese Social Sciences Net, April 6, 2023;

Practicing China's Responsibility for a Community with a Shared Future for Mankind, Guangming Online - Academic Channel, January 26, 2022;

Using the Winter Olympics Opportunity to Tell China's Story Well, Chinese Social Sciences Net, March 16, 2022;

Deep Learning for Diplomatic Video Analysis（First Author），Multimedia Tools and Applications (SCI)，Vol.79, February 2020;

Psycho-pedagogical Aspects of Development of Intercultural Communication：China and Russia（First Author），in Вестник МГОУ, 2016;

Cultural Propagation in India’s Public Diplomacy（First Author）,China International Studies, January 2015;

International Negotiation Studies (Textbook, Chief Editor), China Renmin University Press, 2023;

Contemporary World Politics Economy and Media (Textbook, First Author), Communication University of China Press, 2008;

Spokespersons and Media——Communication Strategies and Skills (Textbook, Second Author), Communication University of China Press, 2009;

Political Communication Research——Theory, Carrier, Form, Symbol (Monograph, Second Author), Communication University of China Press, 2011;

Government Press Conferences——History, Function, and Q&A Strategies (Monograph), Communication University of China Press, 2007;

China's Foreign Relations After the Cold War(Monograph) (Wrote Chapters on the Korean Peninsula and the Middle East), Communication University of China Press, 2005.